Logo design for a local CrossFit gym.

This was my first freelance logo project. Gym co-owner Mary Jane picked my brain for advice about logos for weeks before she finally hired me. She had an original drawing that she wanted to make into her logo, but I had advised against the detailed illustration.

I presented her with 1) a digitized version of what she wanted, 2) a simplified logo, and 3) a version that included the simplified logo with an accompanying illustration. She ended up liking the two new versions that I presented.

Year

2013

Project

Freelance

Illustrator

Christian Lozada

Client

Crossfit 623