I’m an Art Director with a deep foundation in design and a sharp instinct for storytelling, systems, and strategy.

Over the past two decades, I’ve worked across print, digital, and brand design, growing from graphic designer into brand leadership. I briefly stepped into project management, which gave me a strong operational lens, but I realized my best work happens when I’m shaping vision, building scalable systems, and guiding creative direction.

Today, I lead with both strategy and craft. I love defining the big picture, but I care just as much about the details that make a brand feel cohesive and human. Whether I’m developing a brand identity, concepting and directing campaigns, or designing the work myself, I’m focused on clarity, intention, and impact.

Outside of client work, I’m usually planning my next trip, collecting inspiration from different cities and cultures, or at home with my two dogs who fully believe they’re the real creative directors. I also run Good Things, a feel-good brand where I make things I like. It’s my personal creative playground and a reflection of how I think about design, connection, joy, and positivity.

At the core of it all, I believe good design should feel as good as it looks.